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    Author(s): David Flores; Karmon Kuhn
    Date: 2018
    Source: Journal of Park and Recreation Administration. 36: 47-62.
    Publication Series: Scientific Journal (JRNL)
    Station: Rocky Mountain Research Station
    PDF: Download Publication  (174.0 KB)

    Description

    In 2013, for the first time in United States history, more than 50% of children younger than age one were minorities. Latinos are the nation’s largest-growing minority group, and by 2050 are estimated to comprise 28% of the total U.S. population. Despite the exponential growth of minorities generally and Latinos in particular, land-management agencies have been slow in responding to these major racial and ethnic demographic shifts, particularly within the context of outdoor recreation activities. The purpose of this article is to show how Latino Outdoors is providing diverse and family-focused outdoor-recreation opportunities by using storytelling and cutting-edge social-networking technology to build avenues for access to public lands and a Latino-centered message of environmental awareness and belonging.

    Publication Notes

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    • This article was written and prepared by U.S. Government employees on official time, and is therefore in the public domain.

    Citation

    Flores, David; Kuhn, Karmon. 2018. Latino outdoors: Using storytelling and social media to increase diversity on public lands. Journal of Park and Recreation Administration. 36: 47-62.

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    Keywords

    Latinos, recreation, social media, storytelling, public lands

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https://www.fs.usda.gov/treesearch/pubs/57130