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    Author(s): Gerhard Weiss; Marla R. Emery; Jari Miina; Mikko Kurttila; Giulia Corradini; Patrick Huber; Harald Vacik
    Date: 2019
    Source: In: Hujala, T.; Toppinen, A.; Butler, B.J., eds. Services in family forestry. World Forests 24. Cham, Switzerland: Springer Nature Switzerland AG: 185-224. Chapter 10.
    Publication Series: Book Chapter
    Station: Northern Research Station
    PDF: Download Publication  (1.0 MB)

    Description

    Non-wood forest products (NWFPs) have often-underestimated economic potential, particularly for family forest owners. Their role and value, however, is changing in the global West and so are the business opportunities and innovation needs associated with them. Focusing on industrialized countries, this chapter gives an overview of the broad range of goods and services connected with NWFPs, describing important innovation trends. In the core of the chapter, a number of case study analyses from Europe and North America illustrate the various ways NWFPs sourced through wild collection or specialized management systems can be utilized by family forest owners. We analyze the actor networks, value creation processes, and role of services for supporting such systems. While recognizing the importance of non-market values from NWFPs, our primary emphases are on business and income potential for family forestry.We conclude that the application of a service-dominant logic is helpful for understanding how new goods and services are developed by forest owners in networks of various kinds of public and private actors and within specific institutional and cultural contexts. From the analysis we also derive recommendations on how service providersand policy measures can purposefully support innovations in NWFPs in a family forestry context.

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    Citation

    Weiss, Gerhard; Emery, Marla R.; Miina, Jari; Kurttila, Mikko; Corradini, Giulia; Huber, Patrick; Vacik, Harald. 2019. Value creation and innovation with non-wood forest products in a family forestry context. In: Hujala, T.; Toppinen, A.; Butler, B.J., eds. Services in family forestry. World Forests 24. Cham, Switzerland: Springer Nature Switzerland AG: 185-224. Chapter 10. https://doi.org/10.1007/978-3-030-28999-7_10.

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    Keywords

    Actor networks, Case studies, Industrialized countries, Non-wood forest products (NWFPs), Service-dominant logic, Value creation

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https://www.fs.usda.gov/treesearch/pubs/59170