Skip to Main Content
The Use of Surveillance Data and Market Research to Promote Physical ActivityAuthor(s): Fred Fridinger; Carol Macera; H. Ken Cordell
Source: Am. J Prev Med 2002;23(2S):56-63)
Publication Series: Miscellaneous Publication
PDF: View PDF (192 KB)
DescriptionUsing various types of data sources for assessing and monitoring physical activity behaviors on a population level adds to our ability to explain the relationships between individuals and their surrounding social and physical environments. This article presents the findings from part of a panel presentation on available data sets at the 2001 Cooper Conference on Innovative Approaches to Understanding and Influencing Physical Activity. First, an overview of large national epidemiologic and surveillance data sets is offered, followed by a discussion on the use of market segmentation data to complement more traditional sources of data by adding new dimensions to our understanding of target groups and potential intervention strategies. The relative advantages and disadvantages of using each type of data are also given, as well as recommendations for further use.
- You may send email to email@example.com to request a hard copy of this publication.
- (Please specify exactly which publication you are requesting and your mailing address.)
- We recommend that you also print this page and attach it to the printout of the article, to retain the full citation information.
- This article was written and prepared by U.S. Government employees on official time, and is therefore in the public domain.
CitationFridinger, Fred; Macera, Carol; Cordell, H. Ken. 2002. The Use of Surveillance Data and Market Research to Promote Physical Activity. Am. J Prev Med 2002;23(2S):56-63)
- Contributions of non-urban state parks to youth physical activity: A case study in northern Georgia
- Observations and assessment of forest carbon dynamics following disturbance in North America
- Is this a one-night stand or the start of something meaningful? Developing relationships to place in National Park backcountry.
XML: View XML