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In order to mobilise action against a social problem, public service communicators often include normative information in their persuasive appeals. Such messages can be either effective or ineffective because they can normalise either desirable or undesirable conduct. To examine the implications in…
Author(s): R.B. Cialdini, L.J. Demaine, B.J. Sagarin, D.W. Barrett, K. Rhoads, P.L. Winter
Keywords: social influence, normative messaging, persuasion, behavioral impact
Source: Social Influence 1(1): 3-15
Year: 2006