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In order to mobilise action against a social problem, public service communicators often include normative information in their persuasive appeals. Such messages can be either effective or ineffective because they can normalise either desirable or undesirable conduct. To examine the implications in…
Author(s): R.B. Cialdini, L.J. Demaine, B.J. Sagarin, D.W. Barrett, K. Rhoads, P.L. Winter
Keywords: social influence, normative messaging, persuasion, behavioral impact
Source: Social Influence 1(1): 3-15
Year: 2006
The reliance on signs as a mode of agency communication with visitors requires an examination of message presentation and content in order to evaluate message impact and effectiveness. This paper reports on a system¬atic evaluation of signs and messages at 42…
Author(s): P.L. Winter, R.B. Cialdini, R.J. Bator, K. Rhoads, B.J. Sagarin
Keywords: normative messages, signs, recreation settings, persuasion
Source: Journal of Interpretation Research 3(1): 39-47
Year: 1998