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Managing social norms for persuasive impact

In order to mobilise action against a social problem, public service communicators often include normative information in their persuasive appeals. Such messages can be either effective or ineffective because they can normalise either desirable or undesirable conduct. To examine the implications in…

Author(s): R.B. Cialdini, L.J. Demaine, B.J. Sagarin, D.W. Barrett, K. Rhoads, P.L. Winter

Keywords: social influence, normative messaging, persuasion, behavioral impact

Source: Social Influence 1(1): 3-15

Year: 2006

An analysis of normative messages in signs at recreation settings

The reliance on signs as a mode of agency communication with visitors requires an examination of message presentation and content in order to evaluate message impact and effectiveness. This paper reports on a system¬atic evaluation of signs and messages at 42…

Author(s): P.L. Winter, R.B. Cialdini, R.J. Bator, K. Rhoads, B.J. Sagarin

Keywords: normative messages, signs, recreation settings, persuasion

Source: Journal of Interpretation Research 3(1): 39-47

Year: 1998