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The reliance on signs as a mode of agency communication with visitors requires an examination of message presentation and content in order to evaluate message impact and effectiveness. This paper reports on a system¬atic evaluation of signs and messages at 42…
Author(s): P.L. Winter, R.B. Cialdini, R.J. Bator, K. Rhoads, B.J. Sagarin
Keywords: normative messages, signs, recreation settings, persuasion
Source: Journal of Interpretation Research 3(1): 39-47
Year: 1998