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In order to mobilise action against a social problem, public service communicators often include normative information in their persuasive appeals. Such messages can be either effective or ineffective because they can normalise either desirable or undesirable conduct. To examine the implications in…
Author(s): R.B. Cialdini, L.J. Demaine, B.J. Sagarin, D.W. Barrett, K. Rhoads, P.L. Winter
Keywords: social influence, normative messaging, persuasion, behavioral impact
Source: Social Influence 1(1): 3-15
Year: 2006
Invasive forest plants are a growing concern because of their perceived and actual negative ecological, economic, and social impacts. To effectively manage invasive plants in forest ecosystems, it is paramount to understand the management decisions made by family forest owners (FFOs), who…
Author(s): Mysha Clarke, Zhao Ma, Stephanie A. Snyder, Erin P. Hennes
Keywords: forest management, nonindustrial private forest land, self-efficacy, behavioral intention, social influence
Source: Journal of Environmental Management
Year: 2021