Title:

Public purpose recreation marketing data: public and public lands relationships in a 1999 study of Oregon and Washington

Author(s):

Borrie, William T.; Christensen, Neal A.; Watson, Alan E.; McCollum, Daniel W.

Publication Year:

2018

How to Cite:

These data were collected using funding from the U.S. Government and can be used without additional permissions or fees. If you use these data in a publication, presentation, or other research product please use the following citation:

Borrie, William T.; Christensen, Neal A.; Watson, Alan E.; McCollum, Daniel W. 2018. Public purpose recreation marketing data: public and public lands relationships in a 1999 study of Oregon and Washington. Fort Collins, CO: Forest Service Research Data Archive. https://doi.org/10.2737/RDS-2018-0061

Abstract:

In 1999 a case study was conducted to test the application of a marketing approach to public land management. A region-wide revision in the existing fee program in the Pacific Northwest region of the Forest Service, specifically Oregon and Washington, provided an opportunity to test this application (Borrie et al. 2002). Telephone interviews were conducted with a random selection of residents in Oregon and Washington who lived in a household with a functional telephone. Questions were in the context of recreation fees on lands managed by the USDA Forest Service and included questions related to trust, commitment, social responsibility and support as well as opinions on funding sources and fee rates. This data publication includes data from the 1999 phone interviews as well as the marketing segmentation analysis data found in Borrie et al. 2002.

Keywords:

segmentation; recreation fees; social responsibility; non-economic criteria; public sector; boundaries; location; society; Environment and People; Inventory, Monitoring, & Analysis; Pacific Northwest; Oregon; Washington

Related publications:

• Borrie, William T.; Christensen, Neal A.; Watson, Alan E.; Miller, Theron A.; McCollum, Daniel W. 2002. Public purpose recreation marketing: a focus on the relationships between the public and public lands. Journal of park and recreation administration. 20(2): 49-68. https://research.fs.usda.gov/treesearch/23554
• Watson, Alan E.; Borrie, William T. 2003. Applying public purpose marketing in the USA to protect relationships with public land. p. 25-33. https://doi.org/10.1079/9780851997322.0025 http://winapps.umt.edu/winapps/media2/leopold/pubs/481.pdf In: Buckley, Ralph C. (ed.); Pickering, Catherine (ed.); Weaver, David B. (ed.). 2003. Nature-based tourism, environment and land management. Cambridge, MA: CABI Publishing. ISBN-13: 978-1566700412 ISBN-10: 1566700418 .
• Watson, Alan E.; Borrie, William T. 2006. Monitoring the relationship between the public and public lands: application to wilderness stewardship in the U.S. p. 287-293. https://research.fs.usda.gov/treesearch/26421 In: Aguirre-Bravo, C. (ed.); Pellicane, Patrick J. (ed.); Burns, Denver P. (ed.); Draggan, Sidney (ed.). 2006. Monitoring science and technology symposium: Unifying knowledge for sustainability in the western hemisphere. Proceedings. RMRS-P-42CD. Fort Collins, CO: U.S. Department of Agriculture, Forest Service, Rocky Mountain Research Station. https://research.fs.usda.gov/treesearch/24524

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