Alaska's National Forests—where nature, people and tradition come together

ALASKA—Years in the making, a brand-new Alaska Region theme will make its much-anticipated debut on Feb. 1 at 10 a.m. Alaska time.

The messaging campaign, Alaska's National Forests—where nature, people and tradition come together, highlights the stunning landscapes of the Alaska Region's Tongass and Chugach national forests, the multiuse of resources on both, and the tribal traditions that have been around for millennia in and around these remarkable public lands.

The region started exploring its theme in 2019 and 2020. After gathering input from employees, forest users, partners, and exploring the agency’s core values, the Alaska Region leadership team selected the new campaign in April 2021.

The project included developing three professionally produced five-minute videos, short social media vignettes, and complementary posters and fliers. The products feature extraordinary visuals and heartfelt interviews with a variety of Alaska Region leaders and employees, forest visitors, partners, outfitters and guides, and tribal leaders.

A contracted video vendor filmed on both forests in summer 2022. The region also obtained raw video from other sources, including the Central Council of Tlingit and Haida Indian Tribes of Alaska, the Kenaitze Indian Tribe, Hecla Greens Creek Mine, and Points North Heli Adventures.

The region reached out to partners and community entities to help share the remarkable message. The videos and other products will be amplified in a variety of locations, centers, offices and websites.

The short films are being shared with tribal nations, partners, community organizations, visiting cruise ships, ferries, local movie theatres and welcome centers in or near the two forests. They also are available to be shown at workshops, seminars, presentations, and visitor or employee orientations.

On Feb. 1, the videos will be simultaneously shared on different online platforms and at participating locations.

Find advance teasers and more information about the campaign on the Alaska Region Theme webpage. Follow the Alaska Region’s Facebook and/or Twitter on the reveal day and appointed time to watch the full theme videos.